| All photographs courtesy of the brand
Hackett London is the residence of British menswear. Regarded for its excellence in craftsmanship and a distinction for depth, their tale commences in 1983 when Jeremy Hackett opened his to start with store providing 2nd-hand clothes on King’s Road, Chelsea. It was right here that he commenced creating his individual clothes by merging conventional styles with present-day cuts.
Fast-ahead, and the manufacturer has released its Spring-Summertime 2024 campaign, that includes Components I World Winner, Jenson Button and celebrated actor, Matthew Goode which merges the quintessential British essence of the Hackett model with the lively spirit and solar-kissed landscapes of Seville, Spain.
Showcasing an Andalusian journey, the marketing campaign captures the soul of Hackett London’s newest selection, with curiosity and a love for experience at its main, and it is set versus the charming backdrop of Seville, a historic city that offers three UNESCO Globe Heritage sites and impeccable model.
Shot by prominent photographer Tom Craig, he captures the spirit of Jenson Button and Matthew Goode as they navigate the cultural tapestry of Seville in a campaign artfully orchestrated by the company Dentsu Imaginative Spain. The campaign unfolds, portraying the duo building a grand entrance at an iconic Sevillian lodge in a vintage auto, engaging in a helpful match of croquet, savoring tapas at a nearby bar, and leisurely strolling in the Plaza de España.
The Spring-Summertime 2024 selection, options a host of tactile fabrics, timeless necessities, and imaginative fabric blends that build present day looks, and of program, they are all polished with traditional finesse as you’d be expecting from this British manufacturer. When it comes to the colour palette, there are the vintage Hackett blues, greens, and beige, that sit along with vivid mandarin, seagrass, ash pink, and Atlantic blue shades as the time progresses.
The season begins with transitional outerwear, these kinds of as multipurpose drinking water-resistant technical jackets, and mid-layers these types of as a subtle scarf collar cardigan, and delicate suede gilets. As the times get warmer, lighter fabrics and brighter hues are released to have you by means of the weather alterations with comfort and ease and design. New blazers with solutions in examine, windowpane, and herringbone patterns crafted with high quality light-weight materials like linen and wool-silk blends will become the centerpiece of any transitional wardrobe. For seasonal necessities, the selection delivers a assortment of melange herringbone overshirts, shirts, and fantastic organic and natural cotton polos and tees in traditional blues and vivid summery shades. The Spring-Summer months selection provides a line of trousers crafted from premium cotton and linen textiles, in fantastic silhouettes, to supply a peaceful and polished fashion for any situation.
