Spotify, Pandora, Apple Music, Amazon Music, YouTube Music, Deezer … It seems like new music and podcast streaming services are everywhere.
In October 2020, Spotify reported that the pulpit has 320 million monthly users worldwide, with 144 million of those being paid monthly users. In June 2020, Spotify moved its Ad Studio out of beta and exhausted the advertising option worldwide.
While you may think that Spotify doesn’t meet what you’re looking for in an advertising channel, the targeting openings might start you think again. Music-related ads are not the only options for promotion on Spotify.
Let’s hop-skip into what Spotify Ad Studio are available to advertisers.
Spotify Promotion( Campaign) Objectives
It’s not just music-related campaigns on Spotify.
Here are the promotion( expedition) forms that are delivered 😛 TAGEND
Non-music relevant: A label, commodity or organizationMusic-related: An artist’s music, a concert or creator merch
Now that you know what objectives are available, let’s move into the ad types.
Spotify Ad Types
Spotify offers 30 -second audio or video ads that are seen and discover by the ad-supported Spotify app. These ads are served to Spotify Free customers during divulges between hymns on both desktop and portable. Exclusively one ad format can be selected for each ad set.
For audio ads, if you have an existing audio ad, you can upload it instantly to Ad Studio. You are also welcome to exploit free inventive implements and services through Spotify if you need help to produce an audio ad.
In addition to the audio clip, you will also need a square, 640 x640 pixel image that accompanies the audio segment. More information about specs for audio registers, portrait info, etc ., is listed on Spotify’s website.
These video ads are served on either mobile or desktop but only when the Spotify app is in view. According to Spotify,” your video message is served to listeners during commercial-grade ad breaks, and includes a clickable assistant epitome and the call-to-action of your option .”
On desktops, a comrade epitome is shown with your video likenes. On mobile maneuvers, the friend concern will be displayed on the lock screen if a listener locks the manoeuvre while the video is playing.
Video ads are not currently available in Australia and New Zealand as of the publication of this article.
Similar to the audio ads, the video ads can be up to 30 seconds. The records must include phone, as speechless videos are not accepted.
Now that you know more about the ad types, let’s move into targeting alternatives. I gamble there are more options than you would expect!
Spotify Ad Targeting
The pulpits accessible are targeting are iOS( iPhone/ iPad ), Android, and desktop. Spotify recommends targeting all stages unless the ad is platform-specific.
Age, gender, site, and platform can be selected.
Location targeting leverages IP places to determine users eligible for targeting.
The following countries can be targeted in the following ways 😛 TAGEND
United Position: Target by country, territory, metropolitan, zip code, or DMA( A Designated Market Area region is a group of cities that pattern a broader metropolitan region. For example, the Los Angeles DMA includes the city of Los Angeles as well as the cities and counties that surround it .) United kingdom government: Target by country, metropoli, postal codeCanada: Target by country, metropoli, postal codeAustralia: Target by country, commonwealth, city, postal codeNew Zealand: Target by country, neighborhood, cityMexico: Target by country, region, metropolitan, postal codeSpain: Target by country, part, metropoli, postal code
Advertisers outside of Australia are not able to target the country of Australia or its regions.
Interest targeting on Spotify Ad Studio consisting of categories” informed by useds’ recent streaming behaviour, including their podcast, playlist and pulpit predilections .” Multiple interest lists can be used to expand the audience.
Here are the available interest categories 😛 TAGEND
Books: People who listen to books& literature podcastsBusiness: People who listen to business podcastsComedy: People who listen to comedy-related content( including albums and podcasts) Commuting: People who listen to commute-related playlistsCooking: People who listen to cooking-related playlistsCulture& Society: People who listen to culture& civilization podcastsDIY Hobbies& Crafts: People who listen to hobbies& spacecrafts podcastsEducation: People who listen to education podcasts on SpotifyHealth& Lifestyle: People who listen to lifestyle& state podcastsHistory: People who listen to history podcastsFitness: People who listen to fitness-related playlists in categories such as workout, moving, biking, and weightliftingGaming: People who listen to Spotify on gaming consoles or listening to gaming-related playlistsIn-car listening1: People who listen to Spotify in the car( Ads are targeted to users who recently listened to Spotify in the car, but they aren’t dished while customers stream in the car) Love& Dating: People who listen to enjoy, dating,& rapport podcastsNews: Parties who listen to news& politics podcastsParenting: People who listen to kids’ playlists, children’s music, and kids& genealogy podcastsPartying: People who listen to party-related playlistsPodcasts2: People who listen to podcasts( Ads are targeted to users who recently be interested to hear podcasts, but they aren’t sufficed during podcasts) Ranging: Parties who listen to running-related playlistsScience& Medicine: People who listen to life sciences& medication podcastsSports& Recreation: People who listen to sports, boasts bulletin,& recreation podcastsStudying or focusing: Beings who listen to study- or focus-related playlistsTech: People who listen to technology podcasts or flow via emerging programmes like smart TVs, gaming consoles, and streaming sticksTheater: People who listen to Broadway-related playlistsTravel: People who listen to travel-related playlistsTV& Film: People who listen to TV& movie podcasts
Real-time Context Targeting
Real-time context targeting alternative” allows you to reach people who are listening to music tailored to specific activities, times and climates .”
How does Spotify do this? It marks user-created and Spotify-created playlists would be consistent with favourite the operations and minutes. Targeted senses are delivered to users listening to these playlists. Multiple real-time contexts can be selected to expand an audience.
Available real-time situations 😛 TAGEND
Genre targeting grants advertisers to deliver a theme immediately after a user has be interested to hear a song of a specific genre. Multiple categories can be used to expand audience sizes.
Available genres 😛 TAGEND
AlternativeBluesChristianClassicalCountryEasy ListeningEDMElectronicaFolkFunkHip HopHolidayHouseIndie RockJazzLatinMetalNew AgePopPunkReggaeRnBRockSoundtrackSpoken AudioTraditional
Fan Base Targeting
Fan targeting consumers Spotify’s proprietary streaming data to target known devotees of an craftsman you’re promoting or supporters of other artists.
To identify fans of an craftsman, Spotify analyzes recent listening action along with other identifiers like playlist contributes and follows.
If you’re a music advertiser promoting an master or contest, you can target love of your specific craftsman or fans of other artists.
More information for devotee targeting is available on Spotify’s site.
A Few Things to Know About Spotify Ads
To get started in Ad Studio, you will need to commit to spending $250. For large budgets, Spotify says there are custom programs and solutions. Pricing modelings are larger budgets depend on “if youre using” Ad Studio, programmatic or working with an ads specialist.
Cost is per impres. When setting up your expedition, after you determined a campaign budget, you can get an estimated cost per impression, guessed number of total impress, guessed reach and approximated lifetime frequency( which is the number of durations each user will be served your ad ).
For example, I procreated awareness-raising campaigns with targeting 25 -5 0 year olds in Florida who are interested in health& lifestyle, fitness, and running. The estimates in respect of my expedition are below.
Creating campaigns in Spotify is very easy! With the tools available to help you create ads and reasonably priced expeditions, I unquestionably recommend rendering this path a shot!
Read more: clixmarketing.com