There is not a great deal that James Sanders London Diamonds MD and founder doesn’t know about the engagement ring sector. He’s been top London Diamonds in cracking the UK’s diamond engagement ring sector for a selection of yrs.
Released to disrupt the traditional jewelry business, London Diamonds is all about bespoke jewellery at a honest value – and particularly for engagement rings.
James Sanders London Diamonds founder shakes up the engagement ring sector
The enterprise strategy for London Diamonds arose – as most of the most effective entrepreneur-led thoughts do – when James Sanders encountered a challenge changing the diamond engagement ring he gave to his spouse yrs just before.
The London Diamonds founder and taking care of director claims: “When we arrived to change and improve her diamond ring, it grew to become crystal clear extremely swiftly that the luxury market place focuses only on artificially inflating prices in get to pay back for the overheads. Almost everything from home prices of the fancy showroom to ‘expert’ advice from sales employees has to be paid out for – and which is why so several persons get hoodwinked into paying out around the odds.”
James Sanders says: “As an entrepreneur, my thoughts promptly required to come across a better way for customers to look for for and locate a attractive lower diamond ring without the need of staying dictated to by industry developments or paying out considerably way too considerably funds for the model marketing it.
“We uncovered so numerous techniques to act as a disruptive innovator in just a industry that has been led by luxury brands for much too prolonged. Our success lies in offering shoppers the other option. They can nonetheless assume the human contact and help from our professionals, for example, but the greatest matter for them is that the target is on the diamond alone. It’s about the artwork of creating the great jewellery in a liable way that doesn’t drive men and women to invest over the odds”
How the London Diamonds workforce differs from the norm
The thought for London Diamonds has definitely noticed the entrepreneur attaining early achievements with his organization model. As an lively investor James, as the controlling director of a company that is complicated the traditional jewelry field, is equipped to supply clientele genuine price from his begin-up.
James states: “We never have a extravagant London-primarily based flagship retailer to pay back for, and we never try out to power clientele to pay back for stones they don’t actually want as a gross sales system. Our organization wishes to perform more durable than all those that have come to be made use of to overcharging and less than servicing.
“Every individual who comes at our on-line storefront will get guidance from authorities – we fully grasp that picking out diamonds for an engagement ring is an crucial lifetime final decision. We also provide serious artwork with bespoke jewellery styles developed by skilled staff members. Consumers reply truly properly to the organization and, as a enterprise, we’re gradually using on much more and much more of the United kingdom engagement ring sector.”
James Sanders on market progress
Given that the commence-up launched with James as managing director, London Diamonds has cornered 1% of the industry for diamond engagement rings in the United kingdom.
London Diamonds James Sanders states: “As a start-up enterprise in a crowded discipline, we have observed new methods to get the very best for our purchasers. It is amazing to have finished so perfectly so significantly in the Uk and London Diamonds plan to keep on heading from strength to toughness.”
Question the professional
As an skilled in diamonds, James Sanders is a excellent human being to ask about the big difference amongst in a natural way mined and lab developed diamonds.
James Sanders claims: “There is even now some confusion out there about the excellent and value of lab developed stones. The only change amongst them and mined diamonds is that they are grown from a seeded diamond somewhat than becoming immediately extracted by using mining.
“This is why lab grown diamonds appear particularly the exact as people mined from the earth. Mainly because the lab replicates the specific situations that formed diamonds thousands and thousands of several years in the past, they continue to contain the exact same lattice crystal construction and carbon atoms that you uncover in in a natural way mined stones.”
FAQs about lab grown stones
Regular thoughts that the team is frequently requested about lab developed, in accordance to James Sanders consist of those people about the high-quality of the gems.
James Sanders claims: “Lab developed stones have the same kinds of imperfections and slight variants that pure stones do. And which is why they’re not all 1 uniform price – they are priced in accordance to grade and excellent.
“This indicates that every solitary gem applied by our crew is cautiously picked, no matter whether it’s purely natural or lab grown. And when lab developed are typically much less expensive than purely natural stones, they are nevertheless a luxury solution. ”
Sustainable and socially ethical
James Sanders proceeds: “In point, as a hello-tech luxurious product or service, they signify a beautiful use of technologies and art. Therefore, their value reflects this – mined diamonds even now price 4 to 5 times more than the similar lab grown equivalent.
“We also get asked whether lab developed signifies ‘fake’ and it is critical to distinguish that this completely is not the circumstance. Fakes include things like stones like cubic zirconia – and it is really quick to inform that this is not a real diamond, even to the bare eye. Somewhat, lab grown stones are real diamonds with the reward of currently being a sustainable products.
“Sustainability is progressively crucial to customers all around the globe, and with lab grown, they’re protected in the information that the gem hasn’t been extracted from the floor. Normally mined diamonds are of course direct from a mining operation, and this can come with complications. For this motive, lab grown are also generally conflict-cost-free and are absolutely socially ethical.”
Offering customers a distinctive way to obtain their engagement rings
In James Sanders’ practical experience, the most significant matter that his London based mostly business enterprise can supply shoppers is the chance to pick the jewelry that’s right for them.
James Sanders provides: “This is 1 of the most significant daily life purchases that most individuals make. We want them to be absolutely joyful with their alternative, no matter whether it’s an oval slice or whether or not they want gentle sparkling off each and every surface area.
“We be certain that their style and design decisions aren’t limited by an about-reliance on the conventional and we make guaranteed that their acquire is pretty priced. Our components appears to be undertaking very well so far, and we intend to develop into one particular of the major shops of diamond jewellery in the world. Watch this house!”
Obtain out much more on London Diamonds below.