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20 Best Affordable Jewelry Brands 2022


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Epifene Jewelry

Whether it’s a Rolex passed down through generations or your grandma’s decades-old pearl necklace worthy of Harry Styles, everyone has that one jewelry piece they never leave the house without. For us, it’s a stack of 14k gold necklaces from various jewelry brands currently saved to our Instagram bookmark sections. Fine jewelry’s role in our lives shifted from special occasion-only to everyday-wear thanks to a wealth of affordable jewelry brands that abandoned the exclusivity often associated with 14k.

Made with precious metals and encrusted with jewels, fine jewelry is typically still the most expensive form of bauble. But if you’re looking to spend even less, there are also a range of affordable brands offering quality fashion jewelry—which is gold-plated over materials like brass, copper, and aluminum—and demi-fine jewelry—a middle ground option featuring a sterling silver base and gold plating.

To save you hours of scrolling for the perfect piece within your budget, we compiled 20 of our favorite affordable jewelry brands pavé-ing the way—including woman-owned and sustainable labels that are making their mark on the industry. From updated studs to It-girl chains that fit right in with fall 2022 jewelry trends, shop our most-liked list.

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The Vibe: 90s Chunky

The Price: Fashion, up to $250

Junction Jewelry is for those who don’t mind having all eyes on them. Think gaudy 90s jewelry—chunky chokers, bracelets, and statement rings. Plated in 18k gold, Junction doesn’t lose its luster as each jewelry piece is tarnish-resistant and shower-safe.

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The Vibe: Bold Gold

The Price: Fashion, up to $45

Epifene’s pieces favor the kind of jewelry you remember your mother wearing, just with an updated twist. A herringbone chain with a crystal pendant? A mixed chain link necklace? A bamboo-esque bracelet? Who says looking expensive has to be costly?

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The Vibe: Expressive

The Price: Fashion to fine, up to $1,100

Bing Bang is a women-owned and operated team that makes expressive, minimalist jewelry pieces that do the talking so you don’t have to. Using the highest quality ingredients, Bing Bang inventory includes necklaces with fun sayings and pendants like “legendary” or the hashtag sign, while also providing classic dainty pieces to bling out your ears.

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The Vibe: Understated Luxury

The Price: Fashion, up to $200

Luxury is fun at Argento Vivo. The company was founded in 1994 but you’ll never guess that by looking at its bestsellers. Sure, you can opt for a simple gold cuban link choker. Or, you can elevate your look with a paperclip drop earring or a cubic zirconia baguette ring. There is no shortage of options here.

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The Vibe: Sultry Vixen

The Price: Fashion, Up to $55

From her personal style to her most recognizable role (Virginia in TNT’s Claws), Karreuche Tran adds a touch of 90s flair to everything that she does. For her foray into jewelry, the model and actress brought her two loves—the 90s era and Los Angeles—together to create a collection chock full of chunky gold hoops, stackable necklaces, and classic rings.

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The Vibe: Storyteller

The Price: Demi fine, up to $160

With Rellery, what you see is what you get. No need to sacrifice quality when Rellery prides itself on providing customers with ethically made jewelry that looks far more luxurious and expensive than its actual price tag. With monthly drops, your jewelry collection elevates just as quickly as you do.

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The Vibe: Insta Baddie

The Price: Fashion, up to $150

If you want the most photogenic jewelry pieces, look no further than Luv AJ. After all, the company counts some of the world’s most photogenic It girls as customers—Bella Hadid, Hailey Bieber, Kylie Jenner, and Jennifer Lopez ring a bell? Even with a star-studded client list, founder Amanda Thomas’s commitment to providing quality, affordable jewelry hasn’t wavered.

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The Vibe: Dainty Darling

The Price: Demi-fine, up to $500

Fine jewelry is typically reserved for special occasions, but Mejuri can be worn all day, everyday. Treat yourself to gold hoops in varying sizes and thickness, rings that can be stacked or worn solo, and necklaces both small and statement-large.

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The Vibe: Punk Elegance

The Price: Fashion, up to $150

Upgrade your department-store choker and chains for pieces that you won’t have to replace monthly. The French designer adds edge to otherwise glamorous and feminine pieces with baby pink gems, moon-shaped charms, and more.

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The Vibe: Basics Elevated

The Price: Fashion, up to $500

Why stick to one necklace when you can stack chunky, flat, snake and drop chains all together? The British-based jewelry brand makes layering easy by offering a slew of options that suit every personality type.

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The Vibe: Wild Romantic

The Price: Fashion, under $200

Vanessa Mooney is the place for whimsical jewelry pieces with jewel-tone stones, zodiac pendants, symbols, and other pieces that compliment a flirty dress.

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The Vibe: Pearly and, Well, Timeless

The Price: Demi-fine, under $500

Picture your grandmother’s pearls but on a balmy vacation in Ibiza. Timeless Pearly’s pieces take the “up-tightness” out of classic jewelry box staple and injects fun, colorful stones and pearls in the mix for a youthful twist.

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The Vibe: It-Girl Chic

The Price: Demi-fine, under $500; fine, up to $8,000

A quick perusal of Adina’s Jewels’ Instagram tells you all you need to know about the NYC-based brand: The more the merrier. At Adina’s Jewels, understated rings, necklaces, and bracelets are hold their own among chunkier statement pieces. Kendall and Kylie Jenner, Billie Eilish, and Blake Lively are all fans.

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The Vibe: Cool Classics

The Price: Demi-fine, up to $3,500

The beauty of Stone and Strand lies not only in the brand’s design aesthetic—which takes simple, everyday pieces and adds just a bit of boldness—but with its price points. There’s a Stone and Strand piece for every budget, including delicate pendant necklaces, diamond rings and tennis bracelets.

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The Vibe: On-Trend, On-Budget

The Price: Fashion, up to $500

Bauble Bar came to IG fame with their always-sold-out rainbow ring. Their vast offerings include quick-fix, budget-friendly cuff bracelets, statement earrings for around $25 a pop, and layered chains for the perfect neck-mess.

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The Vibe: Casual 14k

The Price: Fine, up to $7,000

We will be forever grateful to Catbird for popularizing the ring stack. Mid-rings didn’t really exist before this New York-based brand launched, which has been slinging barely there 14k jewelry for as little as $30 since 2004.

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The Vibe: Laid Back

The Price: Demi-fine, up to $200

Founded in Laguna Beach, Gorjana’s jewelry is as laid back and fuss-free as the sunny California city itself. Built on its motto, “jewelry with intention,” Gorjana creates timeless pieces its customers can live in without the fear of tarnish.

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The Vibe: Minimalist

The Price: Fashion, up to $300

ByChari focuses on light accessorizing. Rather than create one-and-done pieces, ByChari crafts simple, elegant necklaces and rings with subtle embellishments ensuring they’ll have more than a one-year residency in your jewelry box.

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The Vibe: Refined Luxury

The Price: Fine, up to $7,000

You know your name, Zoe Lev just makes it look prettier. The designer has a bevy of letters and styles to choose from, whether you prefer your name resting horizontally or vertically on your chest.

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The Vibe: Elegant and Sustainable

The Price: Fine, up to $2,300

Born and raised in NYC, Aurate’s jewelry is as tough and durable as they come. It offers simple rings, necklaces, and earrings made from “ethically sourced and sustainably made gold.”

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