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Adidas to Sell Yeezy Products Under New Name After Split With Kanye West – Billboard


Following Adidas’ highly publicized split from Kanye “Ye” West last month after he espoused antisemitic sentiments on a multi-stop media tour, the sportswear company has plans to do what many predicted might happen: rebrand Yeezy products in order to continue selling them without Ye.

On a quarterly earnings call this morning (Nov. 9), according to Insider, Adidas shared that it intends to release more Yeezys without the artist, who began his business partnership with the company in 2013. Adidas CFO Harm Ohlmeyer confirmed what the company’s public statement, released in late October, said: “Adidas is the sole owner of all design rights registered to existing product. We intend to make use of these rights as early as 2023.”

Following Adidas’ highly publicized split from Kanye “Ye” West last month after he espoused antisemitic sentiments on a multi-stop media tour, the sportswear company has plans to do what many predicted might happen: rebrand Yeezy products in order to continue selling them without Ye.

On a quarterly earnings call this morning, according to Insider, Adidas shared that it intends to release more Yeezys without the artist, who began his business partnership with the company in 2013. Adidas CFO Harm Ohlmeyer confirmed what the company’s public statement, released in late October, said: “Adidas is the sole owner of all design rights registered to existing product. We intend to make use of these rights as early as 2023.”

In announcing their split from Ye last month, the company explained, “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

This article originally appeared on The Hollywood Reporter.





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